There is no doubt that the Tories\u00a0began with the better campaign theme and a clear message. They had a narrative that Labour lacked, but it is becoming pretty clear as the days go by that\u00a0they are\u00a0losing their\u00a0advantage among the floating votes\u00a0they\u00a0must gain to win. \u00a0The simplistic and negative derision of everything Labour says or does with the word ‘chaos’ flying everywhere, is just not good enough for a modern sophisticated electorate distrustful of politicians with access to its own information. This is playing into Milliband’s hands as both his personal rating and polling shows improvement.<\/p>\n
Take today’s cry that Labour will bargain Trident away to get the Scot Nats to support them in Downing Street. First this is a Tory invention and second guessing other party’s policies is the game of political fools. Second\u00a0Sturgeon has said \u00a0that her party would vote against a Trident renewal. Most of the Labour party would vote for it as would most of the Tories, the DUP and any UKIP, so it would pass anyway in a hung parliament. Third a good chunk of the electorate, and especially the\u00a0floaters, think it a waste of money. An even bigger chunk would agree if money goes to Trident instead of their public services. The Tory core vote applauds this stuff but that core vote is nowhere near big enough any longer to win an election. It all depends on the floaters. \u00a0So today is without doubt a wasted Tory day.<\/p>\n
The\u00a0campaign headquarters of the Tory party needs to pull itself together \u00a0and organize a campaign built around the dynamics of\u00a02015, not the nineteen fifties. This is not Australia. I know quite a bit about Australian politics, which are clunky and old fashioned and driven often by fear of the future and prejudice about new ideas. I heard one politician declare in 2012 ‘who wants broadband?’<\/p>\n
Cameron and Osborne need to take a serious audit of affairs then sit down with\u00a0Lynton Crosby and tell him to measure up or go home. That is if they want to win. They still can. I think.<\/p>\n","protected":false},"excerpt":{"rendered":"
There is no doubt that the Tories\u00a0began with the better campaign theme and a clear message. They had a narrative that Labour lacked, but it is becoming pretty clear as the days go by that\u00a0they are\u00a0losing their\u00a0advantage among the floating votes\u00a0they\u00a0must gain to win. \u00a0The simplistic and negative derision of everything Labour says or does […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8034","post","type-post","status-publish","format-standard","hentry","category-malcolm-blair-robinson"],"_links":{"self":[{"href":"https:\/\/www.malcolmblair-robinson.co.uk\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/8034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.malcolmblair-robinson.co.uk\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.malcolmblair-robinson.co.uk\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.malcolmblair-robinson.co.uk\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.malcolmblair-robinson.co.uk\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8034"}],"version-history":[{"count":2,"href":"https:\/\/www.malcolmblair-robinson.co.uk\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/8034\/revisions"}],"predecessor-version":[{"id":8036,"href":"https:\/\/www.malcolmblair-robinson.co.uk\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/8034\/revisions\/8036"}],"wp:attachment":[{"href":"https:\/\/www.malcolmblair-robinson.co.uk\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.malcolmblair-robinson.co.uk\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8034"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.malcolmblair-robinson.co.uk\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}